Lesson 10
Making Yes Easy
Count the work and risk the other side takes on by saying yes, and lower that step instead of arguing harder about price.
Builds on
Predict
You offer the trustees of a small charity a new IT support contract that’s £30 a month cheaper than their current supplier’s, but it costs £600 to set up. They say no.
What’s the most likely reason?
Choose a prediction, then select Next to see the answer.