A plant label describes needs; a site record describes the conditions you can offer. Comparing the two before buying is usually more useful than trying to rescue a poor match afterwards.
Aspect is the direction a wall or slope faces. In the UK, an unobstructed south-facing wall usually receives more sun and warmth than a north-facing one. Nearby buildings, trees, slope and wind can change the actual exposure.
Record the orientation, then observe the particular planting spot. A compass direction is a starting clue, not a guarantee of sunshine or frost protection.