Lesson 8
Your Email Address Is the Key
See how shops match their customer lists to your accounts, how a different address for each shop breaks the match, and what images in emails report back.
Predict
Nadia buys a kettle in a high-street shop and gives her email address at the till for an e-receipt. She has never visited the shop’s website. The shop wants to show adverts to its customers on Instagram, without handing Instagram a readable list of their addresses.
How could Instagram still find Nadia’s account?
Choose a prediction, then select Next to see the answer.